Black Friday has been one of the biggest days for the past 200 years. As more people caught on to the unignorable sales, more and more people each year participated on Black Friday giving stores attention and a way to sell more products. However, even with the consistent annual increase in Black Friday sales, this year the sales well basically stayed the same. With a further increase in online shopping, this was not expected and undermined the expectations many companies had for this year’s Black Friday.
“For the first time ever, Black Friday saw a reversal of the growth trend of past years,” said Adobe Digital Insights’ lead analyst, Vivek Pandya. “Shoppers are being strategic in their gift shopping, buying much earlier in the season and being flexible about when they shop to make sure they get the best deals.”
Still, total online spending for Black Friday this year was only a little less than last year, at $8.9 billion versus $9 billion. And overall for the season so far, online spending is humming along.
Consumer spending online reached new heights, exceeding $2 billion every day and passing $3 billion on 19 days so far this holiday season, Adobe said. At this point last year, it said, only five days had seen the $3 billion mark surpassed, and 22 days had seen the $2 billion mark bested.
Adobe says it analyzes direct consumer transactions online, including more than a trillion visits to US retail sites, 100 million unique for-sale items, and 18 product categories.
With Black Friday seeing a negative trend compared to last year we might see an end to all the hectic days we know as Black Friday. In previous years we knew the day as big sales and people doing anything they can to get them to even trample and kill others in certain locations. With this trend, however, that day of the year will finally come to a halt.