“Label-free” movement by Korean beverage companies

[South Korea] “Label free” products have recently been released in a row, removing labels attached to the outside of beverage PET bottles, as more and more consumers demand that companies make products that are easy to recycle plastic.

Coca-Cola Korea signed an agreement with the Ministry of Environment to expand recycling of packaging materials such as PET bottles, and launched carbonated water products that removed vinyl labels as part of the agreement.

Plastic labels that were placed on plastic bottles to mark the labeling and brand name under the Food Act need to be re-separated in the recycling process. When they flow into the ocean, they threaten the lives of marine life. There were many voices of concern that labeled PET bottles could not be recycled. Adhesives used in labeling were also cited as factors that make recycling difficult.

Lotte Chilsung Beverage, a beverage company, introduced its first bottled water product called “Iceis 8.0 ECO” in January last year, which was applied with “label free” packaging for the first time in Korea. About a year later, Lotte Mart, a distributor of the same group, launched a free-packaged product with its own brand of bottled water, “Choice L Save Water ECO.”

For the bottled water industry, it would not have been an easy decision to express brand identity and remove labels that represented the image of the product. Nevertheless, more and more companies are participating in the label-free movement for environmental reasons.

In fact, many consumers are very interested in the production of eco-friendly products by companies and want to spend more on products from companies that consider the environment. As such, eco-friendly products are considered essential to companies, not optional. As consumers’ interest in the environment is growing, it will be an important competition factor for companies to carry out sincere eco-friendly marketing.

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