Giving with GivingTuesday: Charity Efforts Increase Despite Pandemic

Though the COVID-19 pandemic has shown no mercy as it ravages the world, these dark times have contrasted with the light of humanity as people lend a helping hand to others.

GivingTuesday, founded in 2012, had one mission: to be “a day that encourages people to do good”. Since then, GivingTuesday has worked hard to promote this public social movement to inspire people to give, big or small. Just within seven years, they achieved collecting in $2 billion dollars in just monetary donations, reaching an all-time high of 27 million volunteers in 2019. In addition to the sparking generosity of the pandemic, the virtual nature of our world has enabled convenient online donation methods.

Giving Tuesday, a movement of charity on the Tuesday after Thanksgiving Thursday, has shown numbers in data that point to increased charity. Last year in 2020, approximately 34.8 million took a part of GivingTuesday which was a 29% increase since the year before. The years since the beginning of 2012 has only shown steady increase in participation and donation amounts. However with threatening economic declines, high unemployment rates, and rises in living costs, financial donations were expected to drop in 2020 and the organizers of the GivingTuesday movement braced themselves for the worst. On the other hand, even following the economic recession, Americans proved their generosity by donating $2.47 billion dollars on December 1, 2020. This immense amount was a grand 25% increase by 1.97 billion dollars compared to the year before.

Additional to greater donations, data shows that the trend of lower-sized donations have increased greatly. To explain, this shows the generosity of people around the world who made sure they could donate at least something for the greater good. The collective struggle in the economic and humanitarian crisis has spread sympathy to all; as Woodrow Rosenbaum, the chief data officer of GivingTuesday says, “This really speaks to how people are thinking about everybody who’s in their community and how they can support them.”

Woodrow Rosenbaum, the chief data officer of GivingTuesday, “Certainly, economic uncertainty is a suppressing factor on people’s giving. But the desire to address the challenges and concerns in communities has so far outweighed any of those suppressing influences.”

To participate in this year’s GivingTuesday event click the link for more information:

Photo by Tim Marshall on Unsplash


Categories: Society