How strong is the firm political belief?

Politicians tend to believe that there are solid supporters of themselves, and that 5 to 10 percent of undecided voters, who cannot decide to vote until the end of the election, determine the direction of the election. Most of the voters think, “I support the xx party’s oo candidate,” and they are confident that they will never vote for the other side, although they can move to a similar party or candidate. How strong is the firm political belief?

According to a 2013 paper published by Professor Lars Hall’s research team at Lund University in Sweden in the Journal of the Society of Public Libraries (Ploss One), it was very simple to break down “solid political beliefs.”

The team tested 162 voters in the last week ahead of the 2010 general elections in Sweden. At that time, the Swedish general election was contested by the Conservative Party, the progressive Social Democratic Party, and the Green Party. The research team asked voters if they had chosen to vote in the election and asked them to answer the questionnaire. The questionnaire consists of 12 representative questions that determine political left and right tendencies, including “tax increase,” “employment insurance,” “environmental policy” and “nuclear policy.”

The research team secretly changed some of the respondents’ answers and took them to the opposite election camp, noting that “this party fits your political orientation,” and had them explain their choices.

As a result of the experiment, 92 percent did not even find that their answers had changed. Only 22 percent of the respondents corrected some of the answers, saying they answered incorrectly by mistake. Even many people saw the written answers to their usual policies that were opposed to their usual intentions and tried to justify them, explaining that they were enthusiastic supporters of the policy. After the experiment, when asked questions again to those surveyed, 10 percent changed their voting tendencies from conservatives to progressives or from progressives to conservatives. 19 percent said they had lost confidence in their previous choices. Professor Hall said in an interview with the science journal Nature that 47 percent of people can change their choices even in the last week of the election, including 18 percent who said they had not yet made a decision at the beginning of the survey. He explained that it has been proven that their political orientation, which people are convinced of, was actually an exaggerated belief that could be transformed into a simple trick.

Professor Hall said that people think the brain works with rational, mechanical, and accurate mechanisms, but in reality, people make excuses to rationalize their choices and refuse to admit that their choices are wrong. He pointed out that people judge with preconceptions that are not true, see as they want, listen as they want, and misunderstand as they want. The brain only recognizes some of the information it has received, such as eyes, ears, nose, and touch, and later self-maintenance instincts create a separate reason for choosing it.

When you have to choose something, you need to check again whether your choice was chosen by Choic Blind or if you really want it.


Hall L, Strandberg T, Pärnamets P, Lind A, Tärning B, Johansson P (2013) How the Polls Can Be Both Spot On and Dead Wrong: Using Choice Blindness to Shift Political Attitudes and Voter Intentions. PLoS ONE 8(4): e60554.

Categories: Society