On September 15, Apple launched its first virtual event for the fall this year. While many were anticipating and hoping for the announcement of the iPhone 12, that was sadly not provided. However, many exciting new technologies and products were unveiled at the event. The Apple Watch received major refreshes, with new sensors and the release of the Apple Watch 6. The iPad Air also got a new update, looking very similar to the familiar iPad Pro.
The new Apple Watch Series 6 was announced, bringing many new features and technologies. A new S6 chip based on the A13 Bionic present in the iPhone 11 is powering the internals of the series 6. Additionally, there is a new sensor for measuring blood oxygen levels to monitor the user’s health. There are many new watchfaces and bands for the watch providing aesthetic and comfortable experiences.
Additionally, the Apple Watch SE was released as a cheaper watch option. It combines previous technologies into a low-cost package, mainly recycling parts from the series 5. Apple has now officially removed the USB power adapter from Apple Watch boxes. Their goal is to reduce negative environmental impacts. In conclusion, Apple pushed its concept of having a monitor for health on one’s wrist as the Apple Watch perfectly combining accessibility with functionality.
At the Time Flies event, Apple has also unveiled its new plans for subscription services. Fitness+ is Apple’s new premium subscription service that pairs with the Apple Watch/Apple TV for 10 different workout types. It goes for $9.99/month, or $79.99/year. What differentiates this fitness program is the ability to show metrics easily with Apple Watch sensors and a comprehensive summary at the end. This fitness program is also integrated with Apple’s other apps, such as Apple Music playlists you can play during workouts.
Additionally, Apple has released plans for Apple One. This is Apple’s way of bundling different services for plans that will suit different people. The individual plan for $14.95/month includes Apple Music, Apple TV+, Apple Arcade, and 50Gb of iCloud space.The family plan for $19.95/month includes the same services but 200GB of iCloud space and it is shareable between up to 6 members of the family. Finally, the premium plan includes the same services and has Apple News+, Fitness+, and 2TB of iCloud storage also shareable between 6 people. This is an interesting addition to the Apple ecosystem, as it makes it easier for customers to be completely dependent on Apple for more services, whether it be good or bad.
Apple officially announced the fourth generation of iPad Air. It gained many hardware improvements and a familiar cosmetic to the iPad Pro.With the A14 Bionic chip, a 12 MP rear camera, and USB-C charging, it brings powerful hardware to users. Additionally, it has a sleep/wake button that also features the Touch ID, making it much easier to unlock and use the iPad Air. It is expected to be released next month.